2012 was the year of device and content clouds. 2013 is the year when mobile operators fight back to regain the hearts and minds of subscribers, by offering branded personal cloud services to secure user content in the cloud, sync it across their devices and share it with others. Funambol OneMediaHub enables mobile operators to quickly go to market with their own branded personal cloud service to generate revenue and increase customer loyalty.
OneMediaHub offers several major advantages to mobile operators as well as end users (see its features and benefits):
Some mobile operators may wonder how they can make money with a personal cloud, as some companies offer it for free and use it as a 'loss leader' to sell other goods and services.
The dilemma facing mobile operators is that if they don't offer their own personal cloud, they risk losing their customers to companies that do. This is especially problematic as key mobile data that was once the province of mobile providers, such as personal contacts, is being captured in other clouds, making users less dependent on mobile operators. It has long been accepted that whomever owns the customer data, owns the customer. This is especially true in the personal cloud era.
The good news is that mobile operators have a golden opportunity to out-perform other providers. They can offer a personal cloud that supports multiple brands of devices and content in a single cloud, which is vastly superior to uni-brand clouds with their unfriendly agendas.
How can mobile operators monetize the personal cloud? Storage is becoming a commodity, making it difficult to differentiate and charge based on storage alone. Best practices consist of using a mix of methods, including storage, that are optimal for your market. Other methods include mobile ads, commercial content, related value-added services, and using the personal cloud to reduce churn to drive revenue of other services. OneMediaHub is highly flexible to support these and other ways to monetize users.
OneMediaHub includes a scalable personal cloud server for tens of millions of users as well as apps for mobile phones, tablets and computers and an AJAX-based web portal. This architecture leverages the latest industry standard infrastructure to ensure that it can be quickly deployed and easily managed.
OneMediaHub allows mobile operators to significantly increase revenue via churn reduction, direct revenue generation and new customer acquisition.
Here are additional ways to learn more about OneMediaHub: