REDWOOD CITY, Calif., April 1, 2008 -- Funambol, the leading provider of Mobile 2.0 messaging software powered by open source, and Smaato, a pioneering provider of mobile advertising platform technology, today announced that they are forming a partnership and have integrated their solutions. The joint solution provides mobile operators, service providers and online portals with an ad-funded open source push email solution, enabling them to generate revenue by providing free push email and PIM synchronization for billions of users.
The combination of mobile advertising and open source software is the only practical approach to putting mobile email into the hands of billions of mobile users. Open source enables mobile email to work on billions of mobile handsets, while an ad-funded model enables mobile email to be provided for free, all the while generating significant revenue for those throughout the mobile value chain.
Funambol and Smaato are ad-enabling the myFUNAMBOL portal, which offers free mobile email, to demonstrate how mobile ads can be delivered non-intrusively and without spam. The companies will demonstrate the solution at CTIA Wireless in Las Vegas, April 1-3, 2008, at Funambol's booth # 3800.
"Mobile advertising is receiving a lot of attention because it can enable mobile content such as email to be provided to billions of mobile users for free," said Fabrizio Capobianco, CEO of Funambol. "The combination of open source and mobile advertising, as embodied by our partnership with Smaato, will accelerate the transformation from paid to free mobile email for users around the world."
"Email is the ultimate killer app for mobile, but a major obstacle has been cost," said Ragnar Kruse, CEO of Smaato. "We are excited to partner with Funambol as our combined offering provides a compelling way for mobile operators, service providers and portals to monetize their huge user bases that want mobile email but don't want to pay for it."
Funambol's partnership with Smaato is an expansion of Funambol's strategy to provide free email to billions of mobile users. At Mobile World Congress in February, Funambol announced its first mobile ad partnership, and the company plans additional partnerships soon. Funambol's mobile advertising partners are the leaders in their fields. Mobile advertising, when coupled with Funambol's carrier-grade open source push email and PIM sync solution, is the only feasible way to provide free push email for the mass market.
Smaato Inc. is a mobile ad-server technology company serving mobile operators, developers, publishers and ad-sales networks with its pioneering mobile advertising platform SOMA (Smaato Open Mobile Advertising) for the delivery of targeted mobile advertising. Smaato is partnering with international brands, advertising agencies, media publishers and software developers for its cutting edge mobile advertising platform. Smaato Inc. addresses the rapidly growing mobile advertising market with its services and platform solutions. Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany. The company is an active Member of the MMA (Mobile Marketing Association) and the dot.mobi MAG (Member advisory group). See www.smaato.com.
Funambol provides mobile 2.0 messaging software powered by open source. The company is the leading provider of open source push email and PIM sync solutions for the mass market. Funambol open source has been downloaded more than two million times by 40,000 developers and project participants in 200 countries. The commercial version of Funambol has been deployed at service providers, mobile operators, portals, device manufacturers and ISVs including customers such as 1&1, Earthlink and CA, Inc. Funambol is headquartered in Redwood City, CA with an R&D center in Italy. See www.funambol.com.
Shelly Milam for Funambol
Page One PR
Tina Kulow for Smaato
Funambol is a trademark of Funambol, Inc. Other company and product names may be the trademarks of their respective companies.